How the market supports my business idea
In the context of the business model Canvas (please check the Livecanvas educational multimedia tool), it is very important to have the necessary knowledge to understand the market and be able to define customer segments for your business value proposition.
This will enable your company to choose appropriate channels for the realization of your business idea and to maintain commercial relationships with your customers. Moreover, it ensures sustainable position and development of your business in the market.

Below you can learn about  three of the Canvas model elements related to the market: customer segmentscustomer relationshipschannels.

Customer segments
Customer relationships
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