From idea to business idea
How the market supports my business idea
Getting ready for the market
Financing - Profit analysis
Do I need other skills?
Tools & References
Channel Types
Own Channels could be:
Partner Channels
This is an indirect channel when the company will not sell to the customer directly but through an intermediary. The company can do this by placing their products or making their services available at the partner store. Wholesalers are also partner channels.
With a partner channel, there will be a lower margin on the product but it would get to the market quicker, and there will be lesser investment required in infrastructure.
- direct - we have sales force that would go after the customer segment and bring them in; company website;
- indirect - selling the product in a company store.
Partner Channels
This is an indirect channel when the company will not sell to the customer directly but through an intermediary. The company can do this by placing their products or making their services available at the partner store. Wholesalers are also partner channels.
With a partner channel, there will be a lower margin on the product but it would get to the market quicker, and there will be lesser investment required in infrastructure.
