Customer Acquisition
How to persuade a customer to select a company’s product/service over other available on the market?

Content marketing
It is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. It means that content marketing is a long-term strategy, which is suitable especially for entrepreneurs with limited resources.

Search Engine Optimization

Content marketing automatically means that the company name and information relevant to its brand is available online. The more people are exposed to it and share it, the higher your content will rank in search results, which is one of the most effective ways of getting particular product noticed by the target customer.


Email Marketing

The resulting traffic directed at an organization from content marketing and search engine optimization can give entrepreneurs access to a rich resource of potential customers. When customers subscribe to receive information and news regarding company’s product, the company managed to acquire a customer without having to invest in an extensive sales force.

Social Media Marketing

Although social media are very popular as a customer acquisition tool, you cannot rely only on it to get in touch with your customers.
But when used with other tactics, social media can significantly increase the rating of the particular product from the client segment of the company.

Analysis and utilization
of data generated by the marketing tools implementation
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