What do customer relationships mean?
The customer relationships are the contacts with the customers that allow us to make an appropriate transfer of our value proposition.
Communication relationships are related with the way a company communicates with its customers - through people or automated means.

Commercial relationships are of three main types:
  • customer acquisition - the process of persuading a customer to select a company’s product over choices available in the market;
  • customer retention - a company maintains a long-term relationship with its customers; repeated customers;
  • boosting sales (upselling) – persuading of already attracted customer to buy something additional or more expensive, without losing him/her.
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