What does a customer segment mean?
Customer segmentation is the process of dividing customers into groups based on common characteristics. This allows your company to reach group effectively and appropriately. Companies often segment customers according to demographics that include: age,  marital status, location, lifestyle, habits, interests, etc.

Customer segments are the community of customers that you are aiming to sell your product or services to. It is one of the most important elements in the business model Canvas for your business, so understanding it right is key to your success.
<< Back