Key Partners
By reading through the information below, you can find answers to questions like What types of partnerships may a business have? and Why are these partnerships a key pillar in the success of a family or micro business?

Business partnerships describe the network of all stakeholders, whether partners or suppliers, relevant or strategic, to the operation of our company's business model. These partnerships that you will undoubtedly create will be forces that help your business succeed in areas that would be inefficient for you to do yourself.



The main reasons that lead a small business or a familiar micro-enterprise to engage in a business partnership are different from those leading SMEs and large companies. Also, the region (rural/urban) influences the kind of partnership that small companies may need for their business. The family or micro-enterprises consider partnering, above all, to get strategic help in elaborating and enhancing their business model:

  • Making it efficient and sustainable;
  • Improving their brands and image;
  • Creating a faster time-to-market for their product/service;
  • Creating a bigger/better offer of their products/services;
  • Employing the available capital in the most efficient way;
  • Acquiring unique experience and know-how from all stakeholders;
  • Acquiring access to new markets, consequently raising the number of clients 
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