From idea to business idea
Entrepreneurs usually base their business ideas on their capacity to create value in one or another sector of activity: production, services, agriculture, livestock, etc. They use their skills and resources to present a valuable offer on the market. 



In this section below, you'll get a deeper insight into important aspects to consider related to a business idea and useful tips on how to develop it:

  • Advice before starting up business - presents various details and good advice to consider before starting your business.
  • The Value Proposition - describes the benefits customers can expect from your products and services. It summarizes all the complexity of your sales pitch into something that your customer can easily grasp and remember.
  • The Value Map - is a business tool that makes clear how your products and services create value by removing pains and creating gains for customers.
  • Business plan - describes what to include in a business plan.


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